Consumer Vulnerability Training
Consumer vulnerability in a broad sense, refers to any situation in which an individual may be unable to engage effectively in a market and as a result, is at a particularly high risk of getting a poor deal. Find out how we can help!
Introducing consumer vulnerability eLearning
Learn about the different aspects of consumer vulnerability. It will aim to provide practical awareness and tips on how to identify and support your customers who are experiencing consumer vulnerability.
You can access the training as an individual or if you are an organisation, please get in touch to discuss the right package for you - contact us
Take our consumer vulnerability questionnaire to see how we can help your business.
A study found that 50% of people in the UK show signs that they could be vulnerable due to things like their health, finances, and life events. That's a lot of people!
What can we do for your business or organisation?
As a business, it's important to be able to identify when someone might be vulnerable so you can help them in the best way possible. If you're not sure how to do this, don't worry! we're here to help.
At Consumer Friend, we've trained thousands of people in consumer vulnerability from different businesses, including new homes, funeral provision, hospitality, events, goods and service providers.
We are accredited by the New Homes Quality Board in providing consumer vulnerability training in the new homes sector and have worked with several different providers. You tell us what you need and we will do our best to support you.
We can help you make sure that everyone who uses your services gets the right information they need to make good choices. (Design inclusive services).
We can support you to look at and listen to feedback and complaints to drive failure demand out of your systems so that every penny goes on adding consumer value and providing the right services first time. We do this through training, website review, policy writing, working with consumer user groups and anything we think could help you and your customers to have a better experience and get a better outcome.
We can help you differentiate yourselves from other companies, offering partnership opportunities to partner with the leading light in consumer vulnerability, advice and education.
We are the country’s leading experts in the consumer vulnerability and can keep your company/organisation ahead of the curve and enhance your reputation.
We are huge fans of plain English and like to think we are professional, extremely knowledgeable (we would say that! ) and easy to work with and so far the feedback is fortunately supporting this. (Ego saved for one more day!).
Do your consumers know where to get advice and information on their consumer rights? Buying goods safely? Refunds? Finding a good trader?
This is where we can help!
Consumer education is key for businesses, not only should businesses know what consumers are legally entitled to, (what a consumer’s rights are), but also what a business must do to ensure they are operating within the law.
Consumers who are educated will not ask businesses for things that they are not legally entitled to. Consumers knowing their rights manages their expectations as to what they can legally ask for, if things don’t go to plan. Saving time and unnecessary dispute and providing consumer recommendations, improving reputation.
Ultimately providing better knowledge, to better understanding, to better outcomes, to better returns.
We can support with all of the above, we are experts in consumer law and have decided to try and educate as many people as possible on their rights. We are trying to do this in the easiest possible way, plain English and quick information is key. No one wants to read something twice. Knowledge is power, we try to impart some knowledge in a funny, relatable, accessible way via the Consumer Friend podcast, blog page, social media and trained in two guidance on this website.
Helping Businesses
Consumer Vulnerability
As a business are you equipped to identify consumers who may be vulnerable, because of their situation or the marketplace?
Partner with us
Do you want us to help get your message out there? Our social media platforms and unique podcasts allow us to reach new audiences. If you have a message we believe in, we can help you get it out there.
For more information on how we can work together, maybe you would like to feature on our podcast, sponsor a blog post, promote a specific trained in two information sheet or become a Tik Tok star, we are your people. Ideally you would like to join us on our journey and become a strategic partner, taking Consumer Friend to the same consumer champion brand awareness level as BBC Watchdog. (Watch out Anne Robinson).
A TV show for us, is the dream, we have written it on a whiteboard so its definitely going to happen.
If you would to be part of our journey or work with us in anyway, please click the button below or email info@consumerfriend.org.uk and one of us will be in touch as soon as possible, if you decide not to click, then Tik Tok fame may elude you. You take that risk! Thanks for reading.
Adam and Lou
Consumer Friend
