As many as 67% of consumers could potentially be classified as situationally vulnerable when assessed against the Financial Conducts Authority’s criteria is staggering and as we are as predicted we are entering into a storm of consumer vulnerability.

Louise takes a look at the reasons why we should refrain from using this word, it’s disempowering.

The second part of the ‘Don’t Ruin Your Face’ Campaign looks at the dangers of fake or unsafe teeth whitening kits - #ProtectYourSmile