Practical training that helps businesses understand consumer pricing and advertising rules, avoid misleading promotions and communicate prices clearly and fairly. Using real-world examples, learners develop the confidence to spot potential problems before they affect consumers.
Help organisations understand and apply UK consumer pricing and advertising rules. Through practical examples and scenarios, learners develop the confidence to recognise misleading pricing, communicate costs clearly and ensure consumers receive accurate information before making purchasing decisions.
Pricing and advertising rules affect almost every business selling to consumers. Misleading offers, hidden charges, unclear discounts and confusing promotional claims can lead to complaints, enforcement action and lost customer trust. Understanding the rules helps businesses avoid costly mistakes and provide clearer, fairer information throughout the customer journey.
Anyone involved in setting, displaying, advertising or communicating prices to consumers. Particularly relevant to retail and eCommerce teams, marketing and advertising staff, sales teams, customer service, compliance professionals and managers responsible for approving promotions and pricing decisions.
Interested in this training?We can tailor the delivery to suit your organisation, your team and the way you want people to learn.
Get in touch to talk through your requirements, availability and pricing.
Prefer email? info@consumerfriend.org.uk
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