Handling AI generated Compliants

At a glance

  • Understand the impact of AI on consumer complaints
  • Practical, scenario-based complaint handling
  • Focus on fairness, accuracy and the person behind the complaint

Aim

Help customer-facing teams understand why consumers are using AI to make complaints and develop the confidence to respond appropriately. Through practical examples, learners explore how to identify genuine concerns, check information, recognise hidden support needs and provide clear, fair and proportionate responses.

Why?

AI is changing the way consumers complain. It can help people understand their rights, organise their thoughts and communicate more confidently. However, it can also produce lengthy complaints, inaccurate legal claims and unnecessary escalation.

A professionally written complaint may also hide signs that someone needs additional support. Understanding these challenges helps organisations respond consistently, avoid assumptions and achieve better outcomes for consumers.

Who is it for?

Anyone responsible for handling, investigating or responding to consumer complaints. Particularly relevant to customer service teams, complaints handlers, escalation teams, managers and organisations experiencing increased use of AI-generated correspondence.

What's covered

  • How and why consumers are using AI to make complaints
  • The benefits, risks and changing nature of AI-assisted complaints
  • Identifying the real issue and checking facts, evidence and legal claims
  • AI-masked vulnerability and recognising hidden support needs
  • Responding fairly, proportionately and avoiding unnecessary escalation
  • Responsible AI use and practical guidance for staff and consumers

Learning objectives

  • Understand how AI is changing consumer behaviour and the complaints process.
  • Recognise the benefits and potential problems associated with AI-assisted complaints.
  • Identify the underlying concern and distinguish relevant facts from inaccurate or unnecessary information.
  • Recognise that polished or legalistic language may hide vulnerability or additional support needs.
  • Respond clearly, calmly and proportionately while maintaining fairness and professionalism.
  • Apply practical techniques to improve complaint handling and support responsible AI use.

Training options available

  • Live online session
  • Face-to-face session

Interested in this training?

We can tailor the delivery to suit your organisation, your team and the way you want people to learn.

Get in touch to talk through your requirements, availability and pricing.

Prefer email? info@consumerfriend.org.uk

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